Good article

http://adage.com/columns/article?article_id=136530

Public Relations Student Society of America * University of North Florida * 1 UNF Drive
Jacksonville, FL 32224 * PRSSA.UNF@Gmail.com * (904) 620-2651

May PRSA meeting

From: http://www.nfprsa.org/en/cev/30

Winning Chemistry: Mixing Traditional and Social Media for Effective PR Planning

Sponsored by TEKGroup International

Thursday 21-May-09 11:30 AM to 1:15 PM EDT

Speaker: Gary McCormick, APR, Fellow PRSA, Director of Partnership Development
HGTV

River City Brewing Company
835 Museum Circle
Jacksonville FL 32207

Details for "Winning Chemistry: Mixing Traditional and Social Media for Effective PR Planning"

From video press releases and microblogs to phone pitching and (yikes!) paper press kits, mixing traditional and social media tools to achieve communication objectives is a little like playing with a chemistry set: will your mixture fizzle, explode, or (worse yet) do nothing? What are your best-quality ingredients for an effective, comprehensive strategic plan?

Gary McCormick, APR, Fellow PRSA, director of partnership development for HGTV/ Scripps Networks and 2009 PRSA national chair-elect, will help us practice PR chemistry responsibly. Using real-life examples, he will show you how a blended PR strategy takes advantage of traditional and social media tools, allowing one to complement the other to build more relevant results.

Discussion topics will include:

• Selecting the message, then selecting the medium

• Observing, listening, researching and understanding communities

• Push and pull strategies: what works for you?

• Creating a map of your strategy

Speaker Gary McCormick, APR, Fellow PRSA

As the Director of Partnership Development for HGTV, Gary McCormick is responsible for identifying opportunities for off channel exposure for leading home and lifestyle cable network and its on-air talent – investigating, defining and implementing the partnerships that will increase ratings and awareness with viewers.

Before moving to HGTV, McCormick served as the Director of Public Relations for DIY Network and Fine Living TV Network, where he directed the networks’ media relations and special events, including DIY’s national partnership with Habitat for Humanity.

Active in the Public Relations Society of America since 1985, he currently serves as the Chair-Elect for the 22,000 member professional association and will become Chair and CEO of PRSA in 2010.

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama, served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005. He has been recognized for his contributions to public relations education as the 2006 Honoree of the Educators Academy David Ferguson Award.

Register by Thursday 21-May-09 11:30 AM EDT -MP

Public Relations Student Society of America * University of North Florida * 1 UNF Drive
Jacksonville, FL 32224 * PRSSA.UNF@Gmail.com * (904) 620-2651

I love these commercials. Obviously subjective but very well done.
http://www.youtube.com/watch?v=LwxmNH2EEHg

-MP


Public Relations Student Society of America * University of North Florida * 1 UNF Drive
Jacksonville, FL 32224 * PRSSA.UNF@Gmail.com * (904) 620-2651